Internship in Marketing

Bosch, a leading global supplier of technology and services, has been present in Malaysia since 1923, through its network of partners and distributors. Today, Bosch is present in six locations throughout the country, with Penang housing to the company’s largest high-tech engineering hub in Southeast Asia with production focusing on mobility electronics, power tools and semiconductor.

All four business sectors (Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology) have operations in the country.

Bosch in Malaysia is part of the Bosch Group, a leading global supplier of technology and services. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

We are looking for a passionate and proactive Marketing Intern to support our marketing team in executing campaigns, managing brand initiatives, and driving impactful projects. This internship offers hands-on exposure to real marketing activities, from strategy to execution.

Key Responsibilities:

• Support the execution of marketing campaigns across digital and offline platforms
• Assist in managing brand campaigns to ensure consistent messaging and brand identity
• Help plan and coordinate marketing materials (e.g., brochures, digital content, promotional materials)
• Conduct market research and competitor analysis to identify trends and insights
• Assist in analyzing campaign performance data and preparing basic reports
• Coordinate with internal teams and external vendors to ensure smooth implementation of marketing activities

Projects & Learning Exposure:

• Assisting in product launch activities, including preparation and coordination
• Supporting internal and external event planning (roadshows, exhibitions, corporate events, etc.)
• Coordinating and executing marketing plans and promotional activities
• Contributing to PR initiatives, including drafting press releases and supporting media coordination

• Currently pursuing a degree in Business, Marketing, or related fields.
• Good proficiency in Microsoft Offices and Editing tools
• Good communication and teamwork skills.
• Mandarin speaker.
• Preferably 4 months - 6 months of internship compulsory commitment (please indicate your internship period in the resume).

What You’ll Gain:

• Hands-on experience in real marketing campaigns
• Exposure to brand management and product marketing
• Practical skills in market research and data analysis
• Opportunity to work closely with cross-functional teams